Our Keynote Speaker this year is Bob Lutz. Robert A. Lutz is president and chief executive officer of Lutz Communications. He retired May 1, 2010, as vice chairman of General Motors, following a 47-year career in the global automotive industry that included senior leadership positions at BMW, Ford and Chrysler. He is an author, continues to serve on multiple board of directors, received numerous awards and honorary degrees, and owns and loves dogs. He also served as a jet-attack aviator in the United States Marine Corps from 1954 to 1965 and attained the rank of captain.